良许跌宕起伏的2021年

Hello, everyone. I’m Liangxu, a former farmer, and now an entrepreneur.

Since the official account has been in operation, every year I will write a year-end summary. The first three summaries have been put below, and the officials have come to help me hit my face.

It is precisely because the development of the official account has encountered some setbacks, forcing me to begin to explore a new direction of development, so I found a new world! Next I will review from several modules of my business.

The general environment is not good to superimpose the influence of other well-known factors. The market of official accounts is very bad this year. Official account owners are having a hard time, and even many official accounts have broken or stopped.

Therefore, although the number of readers of my official account has been growing, due to the decline in business volume, the income has not increased much compared with last year.

Although this is the case in the general environment, no progress is a retrogression for me, so I am also trying to adjust my strategy and start to increase my income in other ways. And these miscellaneous income just fill the loophole of the decline of the official account.

Official account is my basic disk, and most of my energy is still focused on the operation of official account this year.

In the past, a large part of my official account readers came from mutual tweets, but mutual tweets were not a good experience for readers, so this year, I changed my strategy and greatly reduced the frequency of mutual tweets (once a month at most).

The market is not good, coupled with the slowdown in growth, under double pressure, I become very anxious, and even once anxious to insomnia at night! You know, my sleep has always been very good, basically as soon as I lie down and go to sleep!

So I explored a lot of projects, took some detours, and gradually focused on content creation. After a period of practice, slowly get back on track.

After the National Day, I began to write a large number of original, contribution, network-wide distribution, coupled with the recent short video, my official account finally changed from negative to positive, and re-entered the fast lane at a speed visible to the naked eye!

Although this speed is not as fast as mutual push, it is great for the reader experience! So, for the sake of the reader’s experience, I will gradually reduce the mutual push until I give up the mutual push completely.

I have always been optimistic about the video field, but because I did not think of a good business model, worried about the growth of official accounts, I suspended the exploration of the video field first.

In spite of this, I never gave up my exploration and research in the video field, quietly followed the dynamics of the video direction, and asked some video bosses for operational experience.

The strategy of video distribution across the network is correct, and it often happens that a video is not popular on Douyin, and as a result, it becomes popular in Kuaishou or Little Red Book, not bright in the east and bright in the west!

My videos are all original release, planning, copywriting, shooting and editing, all by myself. So during the two months of making video, I was also very hard. (yes, I am asking for attention! )

As my video has a lot of practical information and good editing, at present, several works have exploded on different platforms. I believe it will get better and better.

In addition to short videos, live streaming is also the trend of the times. So next, my development strategy is video + live broadcast, in line with the trend of the times.

This year, I also put a lot of energy into the sideline operation of the planet of knowledge. This planet is jointly operated by Peter, brother Tao and me, and it is currently the only planet in the country run by three programmers.

Many bosses on the planet are invited to share the ways to make money related to the sideline, including methodology, project experience sharing, project key points, etc., all of which are shared by those who have achieved results in the project.

At the same time, bigwigs are invited to take players to training camp, including Xianyu, Xiao Hongshu, Zhihu Haowu, Douyin, Toutiao, etc., each project lasts one month, so far, a total of three training camps have been held with remarkable results.

Deliver the most results, the lowest price (face-covered expression), so our planet has a good reputation, several times ranked in the top 10 of the active list.

At present, the planet is in a state of not making money, and it is more of a feeling to help more people earn the first bucket of gold outside the sideline.

The first two years were the last golden age of the official account of programmers. The development was good and the income was OK. All my energies are focused on the operation of the official account, and I don’t explore many other platforms.

(this is also a wake-up call for yourself. It is necessary to do self-media to conform to the trend and make more preparations. It is not satisfied with your current achievements.)

The sudden change in the market this year has reduced my income, and I have been forced to jump out of my comfort zone and unlock the possibility of making more money.

A preliminary study of the main play of traffic, failure. At the beginning of the year, I began to learn the flow master’s game from a big guy. After a month of exploration, I found that this direction is not suitable for me at all. Because this project needs a lot of money, the success rate is very low at present. The reason why the boss was able to do it was because he did it early, so he confirmed the saying: it has long been an advantage!

If you find out the good things again, the results are not significant. In order to ease the anxiety of falling income, I had no choice but to start the Zhihu good things program. Although I understand that good things have passed the dividend period.

After working for a month, I can basically stabilize my income of about three or four thousand. I heard the boss say that in the current market, it will take at least three months or more to achieve more than 10,000 a month.

And this project, in my opinion, is not cumulative, and many of them are “cloud reviews”. They don’t brag about high-commission products, while low-commission products are deprecated, so I don’t like this project. I gave up after about three months of work.

Until now, I can still have dozens of yuan of passive income every day, so the long tail effect of Zhihu is still very good.

If I have to use one word to describe my 2021, it must be: * ups and downs * .

During this year, I was anxious and took detours, but I didn’t give up, but I kept exploring and bravely tried, and finally found a suitable direction for my development.

In the future, I will continue to move in this direction and forge ahead!