你的声音价值百万,教你六个利用声音赚钱的方法

大家好,我是黄宇风。

如果我说用声音来赚钱,大家能想到些什么叫?

我想大多数人能想到靠声音赚钱的,只有那些少数”天之骄子”,比如当红歌手、主持人、配音演员之类的。

但现在,因为有了互联网的放大效应,靠声音赚钱的门槛已经大大降低,一个普通人也能通过自己的声音来赚钱。

[En]

But now, because of the amplification effect of the Internet, the threshold for making money by sound has been greatly reduced, and an ordinary person can also make money through his own voice.

一、利用音频平台变现

喜马拉雅,荔枝FM,蜻蜓,有声小说平台这些都是可以利用声音赚钱的内容平台。

这里我以喜马拉雅为例子,简单介绍一下操作过程,其他平台都大同小异。

[En]

Here I will take the Himalayas as an example, a brief introduction to the operation process, other platforms are more or less the same.

1、注册并认证,喜马拉雅必须实名认证!再选择自己喜欢或擅长的栏目去录制音频,创建之初可以先以量为主,增加曝光度,然后依靠不断的优化自己的内容来吸引用户喜欢。

2、关于资源,找自己的内容找资源,其实只要到网上一搜,我们就能找到大量的资源,或者可以直接找一本你觉得还不错的小说照着读都行,像那些热门内容的我们都能考虑,还能吸引线下的用户到你的账号来。可以专门找一些已经完结,但是又没有版权的小说,这样就能规避不少风险。

3、录制音频,录制音频没有特别的技巧,录就是了,不用在意自己的声音好不好听,这个真的不重要。

对于内容我有一个建议,最好是带有讲故事的那种氛围,这样子的内容会很容易加深听众的临场感觉,听众一听,有感觉了,他们才容易关注你。

[En]

I have a suggestion for the content, preferably with the kind of storytelling atmosphere, this kind of content will easily deepen the audience’s sense of presence, once the audience listens to it, it will be easy for them to pay attention to you.

另外一个,如果真的是觉得自己的声音没有个性,或者是比较难听的,还可以在网上找变声软件,增加气氛。

[En]

On the other hand, if you really feel that your voice has no personality, or it is rather ugly, you can also find voice-changing software on the Internet to increase the atmosphere.

4、上传音频,这个就简单了,一般都是MP3格式的,前期时间和审核会有限制,随着越做越好,条件也是宽很多。

我们刚开始做,作品的播放量肯定不会高,这时候就要在标题、栏目介绍这些地方多注意,取名的时候加一些关键热词,这样喜欢直接用关键词找音频的用户很容易就能看到你的音频了。

[En]

We just started to do it, and the amount of play of the work will certainly not be high. At this time, we should pay more attention to these places in the title and column introduction, and add some key hot words when naming them. In this way, users who like to find audio directly with keywords can easily see your audio.

5、等到有一定粉丝量了,赚平台广告费,或者开通付费专栏变现

推荐平台:有声类fm

参考薪酬:与平台签约,费用和平台分成

推荐人群:专辑有一定流量,有一定粉丝基础的主播

二、当主播

肯定会有人还没开始做就自我怀疑:我真的能做主播么?

黄宇风的答案是:能,肯定能,人人都有主播潜力,你就差一个尝试而已!

[En]

Huang Yufeng’s answer is: yes, definitely, everyone has anchorman potential, you just need a try!

有些朋友说家里空间小,没有地方开播,其实直播不挑环境的。如果真的家里环境太乱,教大家一个办法,买这种纱的窗帘,不用太长,1米1米能挡住你身后的杂物就行。

[En]

Some friends say that the space at home is small and there is no place to start broadcasting. In fact, the live broadcast does not pick the environment. If the home environment is really too chaotic, teach everyone a way to buy this kind of gauze curtains, not too long, 1 meter by 1 meter can block the sundries behind you.*

如果单纯只是想播着玩玩的话,一台手机就够了,入门超级简单。

你的声音价值百万,教你六个利用声音赚钱的方法

有什么好的直播平台推荐呢?

目前来说,网上有非常多的直播平台,基本上都是注册个帐号就能开播,用手机号登录或用社交帐号都可以一键登录,不过个别电商的直播平台还需要进行实名认证,但是认证过程也很简单。我给大家列了一下目前比较主流的一些直播平台:

[En]

At present, there are many live streaming platforms on the Internet. Basically, you can start broadcasting by registering an account, and you can log in with a mobile phone number or a social account. However, individual e-commerce live streaming platforms still need real name authentication, but the authentication process is also very simple. Let me give you a list of some mainstream LVB platforms:

今日头条:这个涨粉最容易,对新手来说,尬聊都会涨粉,官方对新手特别照顾,连续播1周,差不多会有2000粉以上。

[En]

Jinri Toutiao: this fan is the easiest, for beginners, chat will increase fans, the official special care for beginners, sowing for a week, there will be more than 2000 fans.

一直播:涨粉超级快,互动性好,微博的粉丝可以导入,开播时可以同步到微博,商单比较多。

[En]

Keep broadcasting: fans rise super fast, good interaction, Weibo fans can be imported, when broadcasting can be synchronized to Weibo, more orders.

京东:涨粉一般,但是可以加商品链接,成交有CPS。

淘宝:涨粉快,粉丝活性不高,但是购买力超级强,适合做带货直播。

[En]

Taobao: the fan increases quickly, the fan activity is not high, but the purchasing power is super strong, suitable for live broadcast with goods.

小红书:开直播有一定的门槛,对前期粉丝数有要求,但是开了之后,涨粉快,互动好,容易商业变现。

[En]

Little Red Book: there is a certain threshold for live broadcasting, and there are requirements for the number of fans in the early stage, but after it is opened, the fans rise quickly, the interaction is good, and it is easy to be commercially realized.

抖音:开通时有门槛,不过非常容易达到,发几个有意思的小视频就能达到门槛,开了直播之后可以带货。

[En]

Douyin: there is a threshold for opening, but it is very easy to reach. You can reach the threshold by sending a few interesting videos, and you can bring goods with you after opening a live broadcast.

斗鱼:比较老牌的直播平台,好多人应该都玩过,没有门槛,注册就能开播。

[En]

Douyu: more established live broadcast platform, many people should have played, there is no threshold, registration can start broadcasting.

虎牙:偏游戏一些,玩游戏菜的用户和玩游戏6的用户易吸粉,不用说话,直播镜头对着手机拍就能开播。

小米有品:涨粉比较慢,目前还在测试阶段,使用的是小米直播导入的方式,粉丝活跃度比较低,但是将来会有CPS加成。

B站:涨粉慢,得有一定实力才能圈粉,大家可以自行尝试。

其它直播平台:快手、微视、YY直播、映客直播

靠直播怎么变现呢?

直播玩起来之后,就是变现手段了,说白了就是如何通过直播赚钱,目前大部分平台都有粉丝打赏机制,我们来盘点一下直播变现的几种常见形式。

[En]

After the live broadcast is played, it is the means of cash. To put it bluntly, it is how to make money through the live broadcast. At present, most platforms have a fan reward mechanism. Let’s take an inventory of several common forms of live broadcast.

1、流量变现:放广告,有人看你直播,你就有收入。

2、粉丝打赏: 粉丝的赞、礼物都可以转换成钱。

3、带货CPS分佣: 有商品展示的平台都有这个功能,淘宝、京东、苏宁这些电商平台直播时挂出来的产品都是有cps佣金的。

4、商业合作:有些平台是有官方交易平台的,比如淘宝是阿里v任务,京东是京任务,今日头条、抖音、西瓜视频都是星图平台,小红书是创作者中心,一直播是通过微任务。

推荐平台:自媒体直播平台、有声fm平台、配音类app、K歌类app

参考薪酬:直播时粉丝送的礼物

推荐人群:有一定才艺的主播,或者能聊、能炒气氛的主播(记得主播封面要选一张好看的图片哦!)

[En]

Recommended crowd: anchors who have certain talents, or anchors who can chat and stir up the atmosphere (remember to choose a good-looking picture on the cover! )

三、配音

喜马拉雅这个平台,原本是一个声音平台,那么我们也可以通过喜马拉雅平台进入后台做相应的任务,

[En]

The Himalayan platform was originally a sound platform, so we can also enter the background through the Himalayan platform to do the corresponding tasks.

比如喜马拉雅的平台有个有声制作,这个就是一个配声任务平台,我们点击立即入驻,里面有很多任务,我们都是可以靠自己声音去做的。

[En]

For example, the Himalayan platform has an audio production, this is a dubbing task platform, we click to immediately enter, there are a lot of tasks, we can rely on our own voice to do.

你的声音价值百万,教你六个利用声音赚钱的方法

但是这个平台里的要求比较高一点,比如上面这两本书,还需要海选,通过了才能做。

[En]

However, the requirements in this platform are a little higher, such as the above two books, but also need to audition, passed can be done.

像抖音、快手、火山小视频上都有一些八卦,影视类的账号,都会招大量的兼职配音人员。那么,这些业务去哪里接单呢?

[En]

Such as Douyin, Kuaishou, volcano short videos all have some gossip, film and television accounts, will recruit a large number of part-time dubbing staff. So, where to pick up the orders for these services?

在某宝上,在58兼职,各种任务APP,和各个兼职微信群,QQ群里都有这样的信息。有稳定的雇主的话,一天做个十几单也能赚了小几百块钱。熟练的话基本也不费什么时间,一般都是提供文案,照着念就好。

另外互联网上对声音内容的要求还是很多的,变现方式也多,稀奇古怪,无所不有。

[En]

In addition, there are still a lot of requirements for audio content on the Internet, and there are many ways to realize it, which are strange and omnipresent.

比如:一些小众地声音服务,比如帮忙叫起床服务、虚拟男友音、虚拟女友音……

[En]

For example: some niche voice services, such as wake-up service, virtual boyfriend voice, virtual girlfriend voice.

你的声音价值百万,教你六个利用声音赚钱的方法

这些在淘宝、豆瓣等平台都有发布,或者最简单的”百度一下你就知道”。

不过属于小众需求,好玩但不一定能稳定赚钱。

推荐平台:配音类app,某宝

参考薪酬:粉丝送的礼物、广告费,直接销售等

推荐人群:对配音感兴趣,声音富有变化性的人

四、陪聊

因为现在的人,平时工作和生活压力都比较大,如果再没什么朋友话,可能就需要找一个宣泄的渠道,那么在网上找一个陌生人聊聊天,说说话应该是一个很好的发泄心中郁闷的渠道。

[En]

Because today’s people, usually work and life pressure is relatively large, if there are no more friends, may need to find a channel to vent, then chat with a stranger online, talking should be a good channel to vent their depression.

不过,网络陪聊这个项目,有正规的做法,也有违规的做法,正规的做法就是我们很正常的平时的沟通聊天,而不正规的做法相信不用我说大家应该就清楚了。

[En]

However, the network chat project, there are formal practices, but also illegal practices, the formal practice is that we are very normal normal communication and chat, and irregular practices I believe we should be clear.

你的声音价值百万,教你六个利用声音赚钱的方法

如果是做正规网络陪聊服务的,相对来说市场要小很多,而且收入不高,可能一天陪聊几个小时的时间,一单收入也就在几十块左右,除非是每天单很多,那么加起来的收益才会比较可观,否则的话就只能当做是网上兼职赚钱项目来做做。

[En]

If you do a formal online chat service, the market is much smaller, and the income is not high. You may spend a few hours a day chatting, and the income is only about dozens of yuan. Unless it is a lot every day, then the total income will be considerable, otherwise it can only be done as a part-time online money-making project.

而不正规的陪聊服务,相信大家都懂的,几百块甚至是上千可能都有人愿意出钱,而且市场用户庞大,因此有很多人可能一开始都是做正规陪聊的,最后很有可能会在客户的金钱诱惑之下,去做出一些不正规的行为出来。

[En]

As for the informal chat service, I believe we all know that there may be people willing to pay for hundreds or even thousands of yuan, and the market users are huge, so many people may do formal chat at the beginning, and in the end, they are likely to make some irregular behavior under the temptation of customers’ money.

聊天,大家都会,不会的,可以直接到网上去找一些聊天的话术就可以了,这个没什么好说的,陪聊这个服务几乎任何人都可以做,不管是男女,其实平时都有这种宣泄的需求,当然,可能女性去做这个服务的市场会更高。

[En]

Chat, everyone will, will not, can go directly to the Internet to find some chat skills on it, this is nothing to say, chat with this service can be done by almost anyone, whether men and women, in fact, usually have this kind of catharsis demand, of course, the market for women to do this service will be higher.

推荐平台:社交类app,某宝,Q群

参考薪酬:接单

推荐人群:对聊天感兴趣,空闲时间比较多的人

五、录制课程

也就是录网课,说的简单点,就是通过互联网进行授课。

常见的形式一般为在线直播授课,提前录制课程授课。网课的格式也很多变,有电子书格式的,也有视频,或是音频格式的。

[En]

The common form is online live broadcast, recording the course ahead of time. The format of online courses varies a lot, from e-book format to video or audio format.

1、网课开发成本低

做网课成本非常低,几乎没有什么成本,一部手机,一台电脑就可以做,现在基本每人的手机都可以做。

[En]

The cost of doing online lessons is very low, there is almost no cost, a mobile phone, a computer can do, now almost everyone’s mobile phone can do.

2、利润高

网课是虚拟产品,直接在网上下单交付自动完成。你开发一个课程卖100元也行,你卖1000元也行。不像实体产品,可以预估价格,网课全在自己定价,每销售一单就赚一单的纯利润钱,赚得越来越,利润越高。

[En]

Online course is a virtual product, which can be delivered automatically by issuing an order directly online. You can sell a course for 100 yuan or 1000 yuan for it. Unlike physical products, you can estimate the price, online courses are all in their own pricing, each sales order to earn a single net profit money, earn more and more, the higher the profit.

3、传播快

借助互联网传播,人传人,朋友圈覆盖,网课中可以设置分销功能,别人分销的你课程,传播速度非常快,只要转发你的信息就可以,有人下单,也能获得佣金。

[En]

With the help of Internet communication, human-to-human transmission, moments coverage, online courses can be set up distribution function, others distribute your course, spread very fast, as long as forward your message, someone can place an order, can also get a commission.

你的声音价值百万,教你六个利用声音赚钱的方法

新手如何来做呢?

1、梳理自己知识体系

做课程或者内容,输出内容,肯定需要有自己的知识体系。

这些知识体系就是你的价值所在,就是你要变现的东西。知识内容可以是自己的经验,也可以从互联网中,书籍中来搜集整理。

[En]

These knowledge systems are your value, that is, what you want to realize. The content of knowledge can be your own experience, or it can be collected and collated from the Internet and books.

把知识体系量化,形成文稿,就知道自己的价值点在哪里,能帮助别人什么。

[En]

If you quantify the knowledge system and form manuscripts, you will know where your value is and what you can help others.

2、测试

先不要考虑出付费课程,建议新手以免费的方式开始,见效比较快的就是社群,建个社群,定个主题,让别人知道加入能收获什么。

[En]

Instead of thinking about paid courses, beginners are advised to start free. The quicker thing to do is to build a community, set a theme, and let others know what you can gain from joining.

然后发布朋友圈,或者邀请的方式参与到群,让大家免费参与进来,我的建议是不要用直接拉群的形式做。

[En]

Then publish moments, or invite to participate in the group, let everyone participate for free, my advice is not to do it in the form of direct group.

测试的目的是测试你的知识体系如何,分享的内容别人能被多少人认可,别人听后的感受是什么。

[En]

The purpose of the test is to test how your knowledge system is, how many people can recognize what you share, and how others feel after listening to it.

另外就是训练了自己的演讲力,先测试,测试后再想做收费课程。测试可以用社群或者直播的方式。

[En]

In addition, I trained my speaking skills, tested first, and then wanted to do a fee-based course. The test can be done by community or live broadcast.

3、私域流量池搭建

搭建自己的私域流量池体系,从个人品牌,到每个平台的账号,如微信,公众号,视频号等其他平台的注册。

[En]

Build your own private domain traffic pool system, from personal brands to the registration of accounts on each platform, such as Wechat, official account, video account and other platforms.

4、内容传播

内容传播就是尽可能的把内容传播出去,可以用文章、视频、音频的方式,越多人知道,就会产生越高的价值。

[En]

Content dissemination is to spread the content as much as possible, by means of articles, video and audio. The more people know, the higher the value will be.

5、课程体系

所谓的体系就是知识体系,比如初级的,中级的,高级的,VIP的。这样子既方便别人学习,也方便自己定价。

现在好多做培训的牛人都是以网课加社群的形式进行,先用最便宜的初级内容吸引人进来,然后再转化学高级的课程。

[En]

Nowadays, many awesome people who do training are in the form of online courses and social groups, first attracting people with the cheapest primary content, and then switching to advanced courses in chemistry.

或者直接把课程录制出来,进行课程售卖+社群也可以。

网课是需要有”灵魂”的,你网课所讲解的内容一定要垂直于某个有市场的主题,并且根植于这个主题给大家分享更多的干货,知识,方法,让大家有更多的收获。

你可以根据自己的情况和能力来进行网课内容定位,如果你有现成的认知优势,就可以去做网课来进行付费分享,以此赚钱。

[En]

You can locate the content of online courses according to your own situation and ability. if you have ready-made cognitive advantages, you can do online classes to pay for sharing in order to make money.

推荐平台:有声fm平台、线上微课平台

参考薪酬:变动幅度大,多的几百万

推荐人群:该作品内容好,受众多,版权一经售出,则该作品后续收益将和作者无关。

[En]

Recommended crowd: the content of the work is good, received a lot of, once the copyright is sold, then the follow-up revenue of the work will have nothing to do with the author.

六、录制有声书

这个音频的内容可以做什么呢,其实很简单,找本书就可以直接做了,直接录书,买一本书一边读书,一边就把它录制成声音,并且发布出去。

[En]

What can the content of this audio do? in fact, it is very simple to find a book and do it directly. You can record a book directly, buy a book while reading, record it as a sound, and release it.

因为很多人比较懒,觉得看书对他来说是一种障碍,但是他听书听起来就比较自在,这就为我们提供了很大的市场了。

[En]

Because many people are lazy, they think that reading is an obstacle for him, but he sounds more comfortable when he listens to books, which provides a big market for us.

目前有声小说主流市场大概薪酬在每小时40-80,注意哦,是每小时!也就是相当于每集20多块,当兼职玩玩也不错,还能吸引粉丝满足下虚荣心。

你的声音价值百万,教你六个利用声音赚钱的方法

即使不通过作品来赚钱,作为引流也是很好的方法。你看在喜马拉雅上,很多小说几个亿,十几个亿的收听量,这是什么概念,随便引点流量你的微信号都装不下,有了流量做啥不能赚钱。

[En]

Even if you don’t make money through your work, it’s a good way to drain it. You see, in the Himalayas, many novels have hundreds of millions of listeners, tens of billions of listeners. What is this concept? your WeChat account can’t fit into any amount of traffic. With traffic, you can’t make money.

推荐平台:有声fm平台、公众号、小说平台、自由职业者平台

参考薪酬:

喜马拉雅fm,80—100/小时,分成一般为10%—20%

公众号:好的300左右/篇,也有义务录制的

小说平台:论章或者一本书来付费

自由职业者平台:接有声任务,有些有声书录制,或者找主播的任务供挑选

[En]

Freelance platform: take audio tasks, record some audio books, or find anchors to choose from

推荐人群:对有声书感兴趣,想用声音赚钱、普通话标准的人群

最后总结一下:

大家请记住,没有任何赚钱的工作是没有成本的。

做各种FM的签约主播,或者商业配音,别人之所以愿意付钱给你,只是因为你有能力帮助别人解决问题实际的问题,明白了这个道理,赚钱就会很容易了。

对这方面感兴趣的小伙伴,可以一试。

Original: https://blog.csdn.net/feng1278675785/article/details/119951503
Author: 黄宇风
Title: 你的声音价值百万,教你六个利用声音赚钱的方法

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