本文是一篇以亚马逊美国站作为研究对象的跨境电商数据分析报告。本报告使用ForeSpider数据采集系统,对美国地区女性夹克商品数据进行采集挖掘和分析,分别对女性夹克分类、热销商品、高评分商品以及不同价格区间的销售情况进行了详细的研究与分析。
1.女性夹克分类介绍
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①牛仔夹克
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不久,牛仔夹克被加入了修身设计,又由Turk Greenough牛仔明星登台演出。牛仔夹克从此大受欢迎。
②休闲夹克
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③绗缝轻型夹克
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④防风、防雨和厚夹克
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女性夹克不同类别的商品中,Denim jacket(牛仔夹克)商品数量最多,占女性夹克商品总数的42%,其次是 casual jacket(休闲夹克),占比41%,然后是Wind, Rain and Thick Jackets(防风、防雨和厚夹克),占比15%。
前嗅分析:牛仔夹克和休闲夹克更受美国女性青睐。也正因如此,这两种商品的品类数量较多。
女性夹克不同类别的商品中,Denim jacket(牛仔夹克)销量最高,占女性夹克商品总数的62%,远高于其他类别商品销量。其次是casual jacket(休闲夹克),占比21%,销量最少的是quilted light jacket(绗缝轻型夹克),占比仅3%。
前嗅分析:美国女性购买牛仔夹克和休闲夹克的数量要高于其他类别。说明美国女性对于牛仔夹克和休闲夹克的需求量要高于其他夹克类别的商品。
2.亚马逊美国市场女性夹克销售趋势介绍
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前嗅分析:夹克类商品数量占比与均占比几持*。
女性夹克在女装所有商品中的销量排名在1w以内区间分布最多,约占49%。
夹克排名最靠前的为商品”女式Pack It III型防水夹克”(Regatta Womens Pack-It III Waterproof Packaway Jacket),在所有女装销量排行榜中稳居第66名。
前嗅分析:女性夹克在女装中销量排名中整体靠前。
3.女性夹克畅销商品分析
由前嗅ForeSpider数据采集系统统计,并按照商品销量大小进行排名,得到如下图所示的亚马逊美国地区女性夹克热销榜:
将销量排名前200的热销商品材质进行统计并生成图表如下图所示:
亚马逊女性夹克热销商品中,成分组成为Cotton(棉布)与Leather(皮革)的商品最多,均在34%左右,其次是Fur(毛皮)类商品,占比约20%。
前嗅分析:美国女性更倾向于购买棉布、皮革类材质的夹克。
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前嗅分析:热销商品评分普遍偏高,绝大多数热销商品在4分以上。
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【英文版】
【中文版】
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前嗅分析:在商品标题中加入功能性词汇,更容易被消费者点击购买。
由前嗅ForeSpider数据采集系统统计,并按照商品评分进行排名,得到如下图所示的亚马逊美国地区女性运动服好评榜:
将评分排名前200的高评分商品材质进行统计并生成图表如下图所示:
女性夹克评分高的商品中,成分组成为Cotton(棉布)的商品占比最多,约为55%;其次是Leather(皮革)材质的商品,占比约34%。
前嗅分析:Cotton材质的夹克更容易得到消费者的认可。
4.不同价格区间销售情况分析
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女性夹克价格在20-30美元居多,占28.9%,其次是0-10美元,占19.7%。
女性夹克价格在20-30美元销量最高,占33%,其次是0-10美元,占30%。
前嗅分析:美国女性更喜欢购买价位在20-30美元的运动服。
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女性夹克价格在10美元以下的商品中,73%的商品评分在4.5-4.7分之间,评分在0-4分之间的商品仅占7%。
女性夹克价格在10-20美元的商品中,42%的商品评分在4.5-4.7分之间,评分在4.7-5分之间的商品仅占8%。
前嗅分析:价格较低的商品4.5-4.7分评分居多
女性夹克价格在20-30美元的商品中,52%的商品评分在4-4.5分之间,商品评分在4.5-4.7分的占比约35%。
女性夹克价格在30-40美元的商品中,61%的商品评分在4-4.5分之间,商品评分在4.5-4.7分的占比约23%。
前嗅分析:价格中等的商品4-4.5分评分居多
女性夹克价格在40-100美元的商品中,约占46%的商品评分在4.5-4.7分之间,而商品评分在4-4.5分的占比约23%。
女性夹克价格在100美元以上的商品中,38%的商品评分在4.5-4.7分之间,商品评分在4-4.5分的占比约为25%。
前嗅分析:价格较高的商品4.5-4.7分评分居多
Original: https://www.cnblogs.com/forenose/p/16734204.html
Author: 前嗅
Title: 大数据揭秘丨疫情影响下亚马逊女性夹克的逆袭之旅
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